Once upon a time, I delivered a training session or presentation at least weekly.
These days, I don’t take to the stage as much. So I’m very excited to be presenting a session on public relations next week.
Public relations is a fascinating, broad field that encompasses reputation management, stakeholder engagement, issues and crisis management and events. For my session, I’ll be focusing on the promotional side of PR and what South Australian businesses can do to raise their profile via the news media.
I’ll share some insights on how to craft good material for journalists, how to find stories within your own organisation, as well as some concrete ideas for ‘media spaces’ to target.
This session will be particularly useful to smaller organisations who perhaps cannot afford to employ a PR consultant or manager, who haven’t received a lot of media coverage, but think they have a good story…
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